Metricool

Metricool is a web-based platform that lets you handle every part of your social media presence from one central dashboard. You can connect accounts from Instagram, Facebook, TikTok, LinkedIn, Twitter/X, YouTube, Pinterest, Threads, Bluesky, Google Business Profile, and Twitch. It includes a drag-and-drop content calendar for easy post planning, built-in AI tools for writing captions, competitor tracking, and a SmartLinks feature for building link-in-bio pages.

Beyond scheduling, it offers a unified inbox for managing messages and comments, detailed analytics for tracking your results, ad campaign management for Google, Meta, and TikTok ads, and automated reporting tools for teams and clients. Free and paid plans are available to suit different needs and team sizes.

Getting started with Metricool is simple. Here are the steps to use it effectively:

• Sign up for a free account and create a brand to represent your business, client, or personal profile.

• Connect your social media accounts, website, and ad platforms using the built-in guided setup.

• Open the visual content calendar and drag your posts into the desired time slots, or let the tool suggest the best posting times.

• Use the AI assistant to write captions, suggest hashtags, and generate post ideas when you need inspiration.

• Check the analytics dashboard to track how your posts and ads are performing across all connected platforms.

• Manage all incoming messages, comments, and reviews from the unified inbox without switching between apps.

• Set up automated monthly reports to send performance summaries to yourself or your clients as PDF or PPT files.

• For teams, assign roles, create approval workflows, and leave notes on posts before they go live.

Metricool covers all the core areas of social media management in one platform. Here are its main features:

• Visual Content Calendar: Drag-and-drop planner to schedule and preview posts across multiple platforms at once.

• Multi-Platform Scheduling: Publish to Instagram, Facebook, TikTok, LinkedIn, Twitter/X, YouTube, Pinterest, Threads, Bluesky, Google Business Profile, and Twitch.

• AI Assistant: Write captions, generate ideas, rewrite text, suggest hashtags, and create alt text automatically.

• Analytics Dashboard: Track reach, engagement, impressions, follower growth, and competitor performance all in one view.

• Unified Social Inbox: Manage messages, comments, and reviews from all connected platforms in a single view.

• Reporting Tools: Create and schedule automated PDF and PPT reports with custom templates and Looker Studio support.

• Ads Management: Plan, monitor, and optimize campaigns across Google Ads, Meta Ads, and TikTok Ads.

• SmartLinks: Build a fully customizable link-in-bio page and track click performance.

• Team Collaboration: Role management, post approval workflows, and internal notes for smooth teamwork.