Loomly vs Hootsuite: Features, Pricing and Reviews in 2026

Loomly is a platform that brings all your social media work into one organized space. At its core is a visual calendar showing every post you have planned or already published, making it easy to spot content gaps and plan ahead. You write posts once and customize them for each platform, with realistic previews showing exactly how they will look before going live.

Built-in AI tools help you write captions, generate content ideas, suggest the best posting times, and highlight what is working in your analytics. Loomly also includes team collaboration features with approval stages, a central media library, and a shared inbox for managing comments and messages from all platforms in one place.

Hootsuite is a platform that lets you manage all your social media accounts from one place. You can create and schedule posts for different platforms at the same time, without having to switch between apps or log in and out of each account.

Beyond publishing, Hootsuite includes a shared inbox where your team can read and reply to comments and messages. It also has social listening tools that alert you when people mention your brand or important keywords online. Built-in analytics show you which posts are working and which are not, so you can make smarter decisions.

Teams can work together through shared calendars, approval steps, and assigned tasks, making it useful for groups of any size.