Metricool vs Postiz: Features, Pricing and Reviews in 2026

Metricool is a web-based platform that lets you handle every part of your social media presence from one central dashboard. You can connect accounts from Instagram, Facebook, TikTok, LinkedIn, Twitter/X, YouTube, Pinterest, Threads, Bluesky, Google Business Profile, and Twitch. It includes a drag-and-drop content calendar for easy post planning, built-in AI tools for writing captions, competitor tracking, and a SmartLinks feature for building link-in-bio pages.

Beyond scheduling, it offers a unified inbox for managing messages and comments, detailed analytics for tracking your results, ad campaign management for Google, Meta, and TikTok ads, and automated reporting tools for teams and clients. Free and paid plans are available to suit different needs and team sizes.

Postiz is a social media scheduling platform that combines AI content creation, visual planning, and multi-platform publishing in one place. You can write a post once and send it to multiple platforms at the same time, with each channel getting its own preview so you can adjust the text or media per platform.

The built-in AI assistant helps you write captions, generate images, and even create short videos. It also supports team collaboration, approval workflows, and detailed analytics pulled from each platform.

Postiz is open source under the AGPL-3.0 license, so developers and privacy-focused users can self-host it for complete data ownership at no ongoing cost.