Metricool vs Publer: Features, Pricing and Reviews in 2026

Metricool is a web-based platform that lets you handle every part of your social media presence from one central dashboard. You can connect accounts from Instagram, Facebook, TikTok, LinkedIn, Twitter/X, YouTube, Pinterest, Threads, Bluesky, Google Business Profile, and Twitch. It includes a drag-and-drop content calendar for easy post planning, built-in AI tools for writing captions, competitor tracking, and a SmartLinks feature for building link-in-bio pages.

Beyond scheduling, it offers a unified inbox for managing messages and comments, detailed analytics for tracking your results, ad campaign management for Google, Meta, and TikTok ads, and automated reporting tools for teams and clients. Free and paid plans are available to suit different needs and team sizes.

Publer is a complete social media scheduling and management tool that brings all your social accounts together in one place. You can create posts, add images or videos, write captions, and set them to go live at the right time across 13 supported platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, Twitter/X, Threads, Bluesky, Mastodon, Telegram, Google Business Profile, and WordPress.

Beyond scheduling, Publer includes a built-in AI assistant that helps you write better captions, suggest hashtags, and even create images. It offers a visual calendar, bulk scheduling for up to 500 posts at once, content recycling to automatically reuse top posts, and a full analytics dashboard. Teams and agencies can collaborate using shared workspaces, role-based access, and approval workflows.