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SocialBu vs Metricool: Features, Pricing and Reviews in 2026

SocialBu
FreemiumSubscription

SocialBu is an all-in-one social media management tool for scheduling, automation, analytics, and team collaboration.

SocialBu screenshot
Metricool
FreemiumSubscriptionCustom

Metricool is an all-in-one social media management tool for scheduling, analytics, reporting, inbox, and ad management.

Metricool screenshot

What Are SocialBu and Metricool?

SocialBu

SocialBu

SocialBu is a social media management tool that lets you schedule, publish, and automate posts across 12 platforms, including Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, Reddit, Threads, Bluesky, Mastodon, and Google Business Profile.

You can create posts using built-in AI assistance, manage a visual content calendar, set up recurring posts, and respond to all messages from a single unified inbox. It also includes detailed analytics to track content performance and team features for approvals and collaboration.

SocialBu is designed to reduce the daily effort needed to maintain an active social media presence, while giving you the tools to grow your audience and improve your strategy over time.

Metricool

Metricool

Metricool is a web-based platform that lets you handle every part of your social media presence from one central dashboard. You can connect accounts from Instagram, Facebook, TikTok, LinkedIn, Twitter/X, YouTube, Pinterest, Threads, Bluesky, Google Business Profile, and Twitch. It includes a drag-and-drop content calendar for easy post planning, built-in AI tools for writing captions, competitor tracking, and a SmartLinks feature for building link-in-bio pages.

Beyond scheduling, it offers a unified inbox for managing messages and comments, detailed analytics for tracking your results, ad campaign management for Google, Meta, and TikTok ads, and automated reporting tools for teams and clients. Free and paid plans are available to suit different needs and team sizes.

How Do SocialBu and Metricool Compare on Features?

SocialBu

SocialBu

  • Schedule posts across 12 social media platforms

  • AI-powered caption and content generation built in

  • Visual drag-and-drop content calendar with monthly view

  • Smart queues and bulk CSV scheduling

  • Unified inbox for messages, comments, and mentions

  • RSS auto-posting and evergreen content recycling

  • Team collaboration with approval workflows

  • Detailed analytics with exportable PDF reports

  • Automation rules, triggers, and webhooks

  • iOS and Android mobile apps available

Metricool

Metricool

  • Schedule posts across 10+ social platforms

  • Visual drag-and-drop content calendar with best times

  • AI caption writing and hashtag generation

  • Competitor tracking and analysis tools

  • Unified inbox for all messages and comments

  • Automated PDF and PPT report downloads

  • Google, Meta, and TikTok ads management

  • SmartLinks link-in-bio builder with click analytics

  • Team roles, approvals, and workflow management

  • RSS auto-posting and evergreen content recycling

Where Do SocialBu and Metricool Fit?

How Much Do SocialBu and Metricool Cost?

SocialBu Pricing Plans

Free

Free
  • 3 social accounts
  • 10 lifetime posts
  • Publish images and videos
  • Post recycling and drafts
  • Social calendar and post preview
  • Bulk import
  • 60 AI writer credits
  • Hashtag suggestions
  • Instagram Reels and Story scheduling
  • Twitter thread scheduling

Standard

$19/mo
  • 12 social accounts
  • 800 posts per month
  • Everything in Free
  • Social inbox
  • 5 feeds
  • 360 AI writer credits
  • 16 automations
  • RSS auto-posting
  • Automated messaging and replies
  • Webhook integrations

Standard (Annual)

$190/yr
  • 12 social accounts
  • 800 posts per month
  • Everything in Free
  • Social inbox
  • 5 feeds
  • 360 AI writer credits
  • 16 automations
  • RSS auto-posting
  • Automated messaging and replies
  • Webhook integrations
Most Popular

Super

$59/mo
  • 30 social accounts
  • Unlimited monthly posts
  • Everything in Standard
  • 15 feeds
  • 900 AI writer credits
  • 60 automations
  • 6 teams, 8 team members
  • Social listening (2 streams, 3,000 matched items/month)
  • AI filtering and analysis
  • Phone support

Super (Annual)

$590/yr
  • 30 social accounts
  • Unlimited monthly posts
  • Everything in Standard
  • 15 feeds
  • 900 AI writer credits
  • 60 automations
  • 6 teams, 8 team members
  • Social listening (2 streams, 3,000 matched items/month)
  • AI filtering and analysis
  • Phone support

Supreme

$199/mo
  • 150 social accounts
  • Unlimited monthly posts
  • Everything in Super
  • 50 feeds
  • 4,500 AI writer credits
  • 400 automations
  • 25 teams, 20 team members
  • Social listening (10 streams, 50,000 matched items/month)
  • AI filtering and analysis
  • Priority email, live chat, and phone support

Supreme (Annual)

$1990/yr
  • 150 social accounts
  • Unlimited monthly posts
  • Everything in Super
  • 50 feeds
  • 4,500 AI writer credits
  • 400 automations
  • 25 teams, 20 team members
  • Social listening (10 streams, 50,000 matched items/month)
  • AI filtering and analysis
  • Priority email, live chat, and phone support

Enterprise

Custom
  • Custom social account limits
  • Custom team and member limits
  • Dedicated account support
  • Custom onboarding assistance
  • Contact sales for pricing

Metricool Pricing Plans

Free

Custom
  • Manage 1 brand
  • Schedule up to 20 posts per month
  • Analyze up to 5 competitor profiles
  • 30 days of analytics history
  • AI social media assistant (5 credits/brand/month)
  • Basic social inbox
  • RSS feed access
  • Adobe Express integration
Most Popular

Starter

$25/mo
  • Manage up to 5 brands (up to 10 brands at $45/month)
  • Unlimited post scheduling
  • Analyze up to 100 competitor profiles
  • Unlimited analytics history
  • Automated PDF and PPT report downloads
  • SmartLinks with unlimited links and analytics
  • Google Drive and Canva integrations
  • 20 AI assistant credits per brand per month
  • Post library and content repurposing tools
  • Annual billing available at $20/month (save 24%)

Advanced

$67/mo
  • Manage up to 15 brands (up to 50 brands at $210/month)
  • Everything in Starter plan
  • Unlimited team members with role-based access
  • Post approval workflows
  • Customizable report templates and Looker Studio connector
  • Zapier and Make.com integrations
  • Full Metricool API access
  • 35 AI assistant credits per brand per month
  • Recurring scheduling and advanced Reels analytics
  • Annual billing available at $53/month (save 24%)

Custom

Custom
  • Custom number of brands
  • White-label features
  • Dedicated account manager
  • Custom AI assistant credits
  • Full Metricool integration tailored to your business
  • All Advanced plan features included

Twitter/X Add-on

$5/mo
  • Required per connected Twitter/X account
  • Full Twitter/X posting and scheduling
  • Complete Twitter/X analytics
  • Twitter/X inbox support

How Are SocialBu and Metricool Used?

Frequently Asked Questions About SocialBu and Metricool

SocialBu

SocialBu

Metricool

Metricool