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Typefully vs Metricool: Features, Pricing and Reviews in 2026

Typefully
FreemiumSubscriptionCustom

Typefully is an AI-powered writing and scheduling tool for creators on X, LinkedIn, Threads, Bluesky, and Mastodon.

Typefully screenshot
Metricool
FreemiumSubscriptionCustom

Metricool is an all-in-one social media management tool for scheduling, analytics, reporting, inbox, and ad management.

Metricool screenshot

What Are Typefully and Metricool?

Typefully

Typefully

Typefully is a social media writing and scheduling tool built for people who care about content quality. It gives you a clean, focused editor to write posts, build X threads, and schedule content across platforms from one place. The built-in AI assistant helps you improve drafts, generate new ideas, and write in your own voice without sounding generic.

You get a visual calendar for planning ahead, a smart queue that suggests the best times to post, and a detailed analytics dashboard to see what performs well. Teams can share drafts, leave comments, and run approval flows together. It works natively with X, LinkedIn, Threads, Bluesky, and Mastodon.

Metricool

Metricool

Metricool is a web-based platform that lets you handle every part of your social media presence from one central dashboard. You can connect accounts from Instagram, Facebook, TikTok, LinkedIn, Twitter/X, YouTube, Pinterest, Threads, Bluesky, Google Business Profile, and Twitch. It includes a drag-and-drop content calendar for easy post planning, built-in AI tools for writing captions, competitor tracking, and a SmartLinks feature for building link-in-bio pages.

Beyond scheduling, it offers a unified inbox for managing messages and comments, detailed analytics for tracking your results, ad campaign management for Google, Meta, and TikTok ads, and automated reporting tools for teams and clients. Free and paid plans are available to suit different needs and team sizes.

How Do Typefully and Metricool Compare on Features?

Typefully

Typefully

  • AI writing assistant that learns your voice and tone

  • Schedule posts on X, LinkedIn, Threads, Bluesky, Mastodon

  • Visual drag-and-drop content calendar

  • Smart queue with best-time post suggestions

  • Deep X analytics with streaks and conversion tracking

  • Thread and long-form post support

  • Team collaboration and approval workflows

  • Auto-retweet, auto-plug, and auto-DM automations

  • Zapier, Notion, Slack, and API integrations

  • Cross-platform publishing in one click

Metricool

Metricool

  • Schedule posts across 10+ social platforms

  • Visual drag-and-drop content calendar with best times

  • AI caption writing and hashtag generation

  • Competitor tracking and analysis tools

  • Unified inbox for all messages and comments

  • Automated PDF and PPT report downloads

  • Google, Meta, and TikTok ads management

  • SmartLinks link-in-bio builder with click analytics

  • Team roles, approvals, and workflow management

  • RSS auto-posting and evergreen content recycling

Where Do Typefully and Metricool Fit?

How Much Do Typefully and Metricool Cost?

Typefully Pricing Plans

Free

Free
  • 15 posts per month
  • 1 social set
  • 1 user
  • Publish to X, LinkedIn, Threads, Bluesky, Mastodon
  • Advanced scheduling
  • Share and comment on drafts
  • API, MCP, and Agents support
  • Limited media uploads
Most Popular

Pro

$10/mo
  • 1,000 posts per month
  • Up to 10 social sets
  • 1 user
  • AI Writing Assistant (rewrite, improve, generate)
  • Detailed X analytics with streaks and CSV export
  • Profile conversion rate tracking
  • LinkedIn PDF carousels and first comment
  • Auto-DMs, auto-plug, and schedule retweets
  • Unlimited media and video uploads
  • Zapier, Notion, Slack DM, Raycast integrations

Business

$20/mo
  • 1,500 posts per month
  • Up to 50 social sets
  • Unlimited users
  • Everything in Pro
  • Team collaboration with roles and permissions
  • Collaborative writing and shared drafts
  • Team review and approval workflows
  • Slack channel notifications on publish
  • Higher AI usage limits
  • Higher API rate limits

Enterprise

Custom
  • Custom social set limits
  • Enterprise-grade priority support
  • Security reviews and custom arrangements
  • Everything in Business
  • Trial available on request

Metricool Pricing Plans

Free

Custom
  • Manage 1 brand
  • Schedule up to 20 posts per month
  • Analyze up to 5 competitor profiles
  • 30 days of analytics history
  • AI social media assistant (5 credits/brand/month)
  • Basic social inbox
  • RSS feed access
  • Adobe Express integration
Most Popular

Starter

$25/mo
  • Manage up to 5 brands (up to 10 brands at $45/month)
  • Unlimited post scheduling
  • Analyze up to 100 competitor profiles
  • Unlimited analytics history
  • Automated PDF and PPT report downloads
  • SmartLinks with unlimited links and analytics
  • Google Drive and Canva integrations
  • 20 AI assistant credits per brand per month
  • Post library and content repurposing tools
  • Annual billing available at $20/month (save 24%)

Advanced

$67/mo
  • Manage up to 15 brands (up to 50 brands at $210/month)
  • Everything in Starter plan
  • Unlimited team members with role-based access
  • Post approval workflows
  • Customizable report templates and Looker Studio connector
  • Zapier and Make.com integrations
  • Full Metricool API access
  • 35 AI assistant credits per brand per month
  • Recurring scheduling and advanced Reels analytics
  • Annual billing available at $53/month (save 24%)

Custom

Custom
  • Custom number of brands
  • White-label features
  • Dedicated account manager
  • Custom AI assistant credits
  • Full Metricool integration tailored to your business
  • All Advanced plan features included

Twitter/X Add-on

$5/mo
  • Required per connected Twitter/X account
  • Full Twitter/X posting and scheduling
  • Complete Twitter/X analytics
  • Twitter/X inbox support

How Are Typefully and Metricool Used?

Frequently Asked Questions About Typefully and Metricool

Typefully

Typefully

Metricool

Metricool