Metricool vs Loomly: Features, Pricing and Reviews in 2026

Metricool is a web-based platform that lets you handle every part of your social media presence from one central dashboard. You can connect accounts from Instagram, Facebook, TikTok, LinkedIn, Twitter/X, YouTube, Pinterest, Threads, Bluesky, Google Business Profile, and Twitch. It includes a drag-and-drop content calendar for easy post planning, built-in AI tools for writing captions, competitor tracking, and a SmartLinks feature for building link-in-bio pages.

Beyond scheduling, it offers a unified inbox for managing messages and comments, detailed analytics for tracking your results, ad campaign management for Google, Meta, and TikTok ads, and automated reporting tools for teams and clients. Free and paid plans are available to suit different needs and team sizes.

Loomly is a platform that brings all your social media work into one organized space. At its core is a visual calendar showing every post you have planned or already published, making it easy to spot content gaps and plan ahead. You write posts once and customize them for each platform, with realistic previews showing exactly how they will look before going live.

Built-in AI tools help you write captions, generate content ideas, suggest the best posting times, and highlight what is working in your analytics. Loomly also includes team collaboration features with approval stages, a central media library, and a shared inbox for managing comments and messages from all platforms in one place.